



Senior UX & Product Designer
Available for full-time consultant assignments & projects
Gothenburg / Remote
I help teams move from ambiguity to clear product direction
I work across product strategy, research and UX to shape clear, accessible digital experiences for complex products and services.

NDA-limited
Defining Sleep Cycle’s path into sleep apnea
Defining the foundations for a sleep apnea experience by balancing user needs, scientific validity, regulatory considerations, and product strategy
Product Design
Strategy
Systems Thinking
Research
Service Design

AI-supported inspections for SGS Studentbostäder
Reducing operational friction while creating a more transparent move-out experience
Product Design
Research
UX
AI
Service Design

STC: Building digital membership experiences
Making a complex membership system easier to understand, compare, and purchase online
Product Design
Strategy
Service Design
UX
Systems Thinking

Improved accessibility for Svenska Lotterier & Insamlingar
UX-led redesign, accessibility review, and interface refinement of a service app connected to Sweden’s non-profit and fundraising sector
UX
Product Design
Accessibility
Cross-functional Collaboration
Service Design
Systems Thinking
User Research
UX & Product Design
Accessibility & Inclusive Design
Product Strategy
Stakeholder Alignment
UX Mentorship & Leadership
Areas I work across
I’ve had the chance to work with teams across multiple product domains and industries
Sleep Cycle. Our Normal. Göteborgs Stad. Lindholmen Science Park. SGS Studentbostäder. STC Scandinavian Training Center. Younite AI. RISE. Picadeli. Weekly Revolt. VGR AntiStress-appen. Svenska Lotterier & Insamlingar. Nestic. Sightic Analytics. Mölndals stad. BabyNaps. Nordish Market. Cellmark. Bauer University. BREAS. Kognic. Ojanperä. We Are Voice. Notposten.
What it's like to work with me

Andreas Roman
Former Head of Product, Sleep Cycle

Susanna Glenndahl Thorslund
Former COO, Future Memories

Jenny Lindström Beijar
Founder, Our Normal

Mika Omilian
Former CX Manager, STC
I'd love to connect — say hi




Senior UX & Product Designer
Available for full-time consultant assignments & projects
Gothenburg / Remote
I help teams move from ambiguity to clear product direction
I work across product strategy, research and UX to shape clear, accessible digital experiences for complex products and services.

NDA-limited
Defining Sleep Cycle’s path into sleep apnea
Defining the foundations for a sleep apnea experience by balancing user needs, scientific validity, regulatory considerations, and product strategy
Product Design
Strategy
Systems Thinking
Research
Service Design

AI-supported inspections for SGS Studentbostäder
Reducing operational friction while creating a more transparent move-out experience
Product Design
Research
UX
AI
Service Design

STC: Building digital membership experiences
Making a complex membership system easier to understand, compare, and purchase online
Product Design
Strategy
Service Design
UX
Systems Thinking

Improved accessibility for Svenska Lotterier & Insamlingar
UX-led redesign, accessibility review, and interface refinement of a service app connected to Sweden’s non-profit and fundraising sector
UX
Product Design
Accessibility
Cross-functional Collaboration
Service Design
Systems Thinking
User Research
UX & Product Design
Accessibility & Inclusive Design
Product Strategy
Stakeholder Alignment
UX Mentorship & Leadership
Areas I work across
I’ve had the chance to work with teams across multiple product domains and industries
Sleep Cycle. Our Normal. Göteborgs Stad. Lindholmen Science Park. SGS Studentbostäder. STC Scandinavian Training Center. Younite AI. RISE. Picadeli. Weekly Revolt. VGR AntiStress-appen. Svenska Lotterier & Insamlingar. Nestic. Sightic Analytics. Mölndals stad. BabyNaps. Nordish Market. Cellmark. Bauer University. BREAS. Kognic. Ojanperä. We Are Voice. Notposten.
What it's like to work with me

Andreas Roman
Former Head of Product, Sleep Cycle

Jenny Lindström Beijar
Founder, Our Normal

Susanna Glenndahl Thorslund
Former COO, Future Memories

Mika Omilian
Former CX Manager, STC
I'd love to connect — say hi




Senior UX & Product Designer
Available for full-time consultant assignments & projects · Gothenburg / remote
I help teams move from ambiguity to clear product direction
I work across product strategy, research and UX to shape clear, accessible digital experiences for complex products and services.

NDA-limited
Defining Sleep Cycle’s path into sleep apnea
Defining the foundations for a sleep apnea experience by balancing user needs, scientific validity, regulatory considerations, and product strategy
Product Design
Strategy
Systems Thinking
Research
Service Design

AI-supported inspections for SGS Studentbostäder
Reducing operational friction while creating a more transparent move-out experience
Product Design
Research
UX
AI
Service Design

STC: Building digital membership experiences
Making a complex membership system easier to understand, compare, and purchase online
Product Design
Strategy
Service Design
UX
Systems Thinking

Improved accessibility for Svenska Lotterier & Insamlingar
UX-led redesign, accessibility review, and interface refinement of a service app connected to Sweden’s non-profit and fundraising sector
UX
Product Design
Accessibility
Cross-functional Collaboration
Service Design
Systems Thinking
User Research
UX & Product Design
Accessibility & Inclusive Design
Product Strategy
Stakeholder Alignment
UX Mentorship & Leadership
Areas I work across
I’ve had the chance to work with teams across multiple product domains and industries
Sleep Cycle. Our Normal. Göteborgs Stad. Lindholmen Science Park. SGS Studentbostäder. STC Scandinavian Training Center. Younite AI. RISE. Picadeli. Weekly Revolt. VGR AntiStress-appen. Svenska Lotterier & Insamlingar. Nestic. Sightic Analytics. Mölndals stad. BabyNaps. Nordish Market. Cellmark. Bauer University. BREAS. Kognic. Ojanperä. We Are Voice. Notposten.
What it's like to work with me

Andreas Roman
Former Head of Product, Sleep Cycle

Jenny Lindström Beijar
Founder, Our Normal

Susanna Glenndahl Thorslund
Former COO, Future Memories

Mika Omilian
Former CX Manager, STC
